Strategic Choice and Evaluation Paper for Garmin Company Essay

Strategic Choice and Evaluation Paper for Garmin telephoner - Essay ExampleDespite of that, the company need to bring in some more products through the grand strategy called as Product Development. This strategy will not only enkindle the product breadth of company but will also support in competing with major rivals as well as creating a sustainable scene in market.The process of Product Development moldiness be conducted by taking assistance from another grand strategy which is widely implemented by electronic companies today. This strategy is called as Innovation strategy. Garmin Co. must utilize the best available technology in order to manufacture the best quality of electronic products. The company can also transform its instauration strategies to its competitive edge. In this manner, it would be difficult for competitors to grapple with Garmin and it can also direct the company to the position of market leader in a period of next 10 to 20 years.Garmin possesses an grou ndbreaking wit as well as all the required resources in order to pursue its business and compete with its competitors. It is important for Garmin to examine the ways through which it can bring in new products in an innovative manner (Feather, 2010).The above mentioned two grand strategies are recommended because in order to compete with intense competition, Garmin needs to pursue the competition by providing better products and services. After a complete range of products has been established, Garmin should remain consonant with its quality and pricing so that it can retain its customers. This idea will not only assistant Garmin in building up its brand image but also will generate stiff revenues that would assist the company in long